Privacy Policy
Last updated: 25th September 2025
This Privacy Policy describes how OPUX (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.opux.co.uk (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions and other information used for account security purposes.
- Shopping information including the items you view, put in your cart, saved into your account like loyalty points, reviews, referrals or gift cards, or purchases.
- Loyalty points/product reviews/referrals/gift cards saved.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.
How We Use Your Personal Information
We may use your personal information for the following purposes:
- Providing Products and Services: To process payments, fulfill orders, send notifications related to accounts, purchases, returns, exchanges, or transactions, arrange shipping, facilitate returns and exchanges, and provide related functionalities.
- Marketing and Advertising: To send marketing, advertising, and promotional communications by email, text, or post, and to show you tailored ads. If you are an EEA resident, the legal basis is our legitimate interest in selling our products under Art. 6 (1) (f) GDPR.
- Security and Fraud Prevention: To detect, investigate, or take action regarding fraudulent, illegal, or malicious activity.
- Customer Support & Service Improvement: To provide customer support and improve our Services in our legitimate interests to maintain our business relationship with you.
- Marketing Preferences: You can opt out of promotional emails at any time by using the unsubscribe link in our communications or by contacting us directly at info@opux.co.uk.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see Shopify Cookie Policy.
Most browsers automatically accept Cookies, but you can choose to remove or reject them. Please note blocking cookies may negatively impact your user experience and certain features may not function.
How We Disclose Personal Information
We may share your personal information with:
- Vendors and third parties who perform services on our behalf (e.g., IT, payment processing, data analytics, shipping).
- Business and marketing partners.
- Affiliates and within our corporate group.
- In connection with business transactions such as a merger or acquisition.
- To comply with applicable laws, enforce terms of service, and protect our rights and users.
We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.
User Generated Content
If you choose to submit product reviews or other content, it may be public and accessible by others. We cannot control how others may use this information.
Third Party Websites and Links
Our Site may provide links to websites operated by third parties. We are not responsible for the privacy or security of such sites, including information shared on social media platforms or other external websites.
Children’s Data
Our Services are not intended for use by children, and we do not knowingly collect personal information from children. If a child has provided us with their information, parents/guardians can request deletion by contacting us.
Security and Retention of Your Information
No security system is completely impenetrable. We retain personal information for as long as needed to provide services, comply with laws, resolve disputes, or enforce agreements.
Your Rights
Depending on where you live, you may have rights under applicable data protection laws including:
- Right to Access / Know
- Right to Delete
- Right to Correct
- Right of Portability
- Restriction of Processing
- Withdrawal of Consent
- Right to Object to Direct Marketing
To exercise these rights, please contact us at info@opux.co.uk. We may need to verify your identity before fulfilling your request.
Complaints
If you have concerns about how we process your personal information, please contact us at info@opux.co.uk. You may also lodge complaints with your local data protection authority.
International Users
Your personal information may be transferred outside your country of residence, including to staff and service providers in other regions. For European users, we rely on recognised transfer mechanisms such as Standard Contractual Clauses.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise your rights, please contact us:
Email: info@opux.co.uk
Address: The Vale Business Centre, 203-205 The Vale, Acton, London, UK, W3 7QS, GB
For the purpose of applicable data protection laws and unless otherwise stated, OPUX is the data controller of your personal information.